Trust Legal Advises 'The Thick Shake Factory' in its Collaboration With Super Star Tiger Shroff for Prowl Foods

The venture is a brand licencing deal with Tiger shroff, the first of its kind in the Indian Food tech sector.

TTSF Cloud One Partners with Bollywood Star Tiger Shroff to launch a Heath Food Brand PROWL Foods

TTSF Cloud One, a Multi Brand Cloud Kitchen Food Tech organisation co-founded by the creators of India’s renowned Milkshake QSR chain, The ThickShake Factory, announced that it has partnered by Bollywood actor Tiger Shroff to launch a Healthy Food Brand PROWL FOODS, that will be personally curated by Tiger Shroff himself.  

 “I am very excited to be partnering with these young entrepreneurs with the vision to change the future of food service in India and to be creating a healthy food brand which is extremely close to my heart”, said Tiger Shroff.

 “We are very excited to join hands with Tiger Shroff & his brand PROWL,” said M. Yeshwanth Nag, Co-Founder of TTSF Cloud One. “We see a very large opportunity in Cloud Kitchens and with PROWL FOODS, we aim to become one of India’s foremost Healthy Food brand using an Internet First approach model. We believe in the next few years, India’s biggest F&B companies will be Internet First, without many physical retail stores and we aim to be one of them. Tiger has a huge audience and fanbase who are fitness enthusiasts and want to follow him. Our brand will provide that opportunity for his fans.” 

TTSF Cloud One is aiming to operate over 150 Cloud Kitchens by 2022

According to a recent Euromonitor report, the Cloudkitchens market is estimated to explode to a $1 Trillion globally. TTSF Cloud One will now compete with Rebel Foods who has scaled up Cloud Kitchens in the Indian market. The Fitness market in India is estimated to be at an overall $2.6 Billion & valued to grow over $6 Billion by 2023. Adapting to the current pandemic scenario, TTSF Cloud One Pvt Ltd is the latest business venture from the pioneer of Milkshake retailing in the Indian market, The ThickShake Factory. With a plan to develop & curate multiple brands, TTSF Cloud One is aiming to operate over 150 Cloud Kitchens by 2022. A rapid growth in fitness segment during the pandemic has further strengthened the need for lifestyle brands serving multiple consumer needs within health across channels. This partnership looks to enter the Fit Meals segment via Cloud kitchens as well as Retail stores. ProwlFoods nearest competitor in India would be Mukesh Bansal’s promoted EatFit, part of Cure.Fit

Advocate Sudhir Mishra's Trust Legal advised TTSF Cloud One over first of its kind deal in indian food tech sector

TTSF Cloudone is expected to invest 25-30 crore over the next 2 years in this project through a combination of owned cloud kitchens, retail stores as well as franchised stores and franchised cloud kitchens. The venture is a brand licencing deal with Tiger shroff, the first of its kind in the Indian Food tech sector.

We have been advised by an expert team of lawyers of one of the leading law firms of the country, Trust Legal headed by their Managing Partner Mr. Sudhir Mishra, Ms. Petal Chandhok Partner and Ms. Rupali Gupta, Senior Associate. Their support and guidance enabled us to close this deal in a way that was beneficial for both parties, mentioned Yeshwanth and Ashwin, the Co-Founders of TTSF CloudOne.

The new range of ready-to-eat fitness meals based on Tiger Shroff's core idea of "Eat Better, everyday"

The new range of ready-to-eat fitness meals brings to life the core idea based on Tiger’s personality of “Eat Better, everyday” & his appeal to the masses enabling a much higher penetration across India beyond just the Tier 1 markets. These include a collection of Daily balanced multi-cuisine Meal boxes, Gourmet Rolls & Wraps, Khichdis, Salads & Gluten Free desserts.

“We are working very hard to build a highly scalable brand which can be replicated across multiple centers along with providing consistency & reliability and hygiene. We shall be a Technology first company and are even experimenting usage of Robotics in making Food & delivering a better experience to our customers. We intend to make the best of our experience in building the new range of Ready-To-Eat Fitness meals with high focus on product quality, Robust training & Audit processes for making a lovable brand focusing even more on safety & Hygiene” added Ashwin, Co-Founder, TTSF CloudOne.

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