The nature of surrogate advertising may change with the new Draft Central Consumer Protection Authority (Prevention of Misleading Advertisements and Necessary Due Diligence for Endorsement of Advertisements) Guidelines, 2020 released by the Ministry of Consumer Affairs for comments on September 4th, 2020. The said guidelines broadly focus on protection of consumers by checking misleading advertisements.
Authors Krrishan Singhania, Srishti Singhania, and Afreen Fazal from K Singhania & Co discuss the highlights and impact of the new IT Rules 2021.
Online news portals and OTT platforms have been a great source of independent journalism and independent creativity. In order to preserve this objective, the way forward is to create a regulatory framework that allows both the Government and the stakeholders to have fruitful dialogues on a continuous basis to protect their interests and improve the regulatory regime.