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P. Krishna Mohan

Global Director of Licensing (Ret'd), E.I DuPont de Nemours and Co., Senior Advisor- AVIDINVENT

Latest Articles By P. Krishna Mohan

Important Clauses In A Trademark Licensing Agreement 

More and more brands are choosing to license their trademarks for business expansion as well as, to generate revenue from their brand name. The most important element in such a business arrangement is the license agreement itself.

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