JSA advised and assisted Oman India Joint Investment Fund (“OIJIF”) in its primary investment in Shop Kirana E Trading Private Limited (“ShopKirana”).
ShopKirana is a B2B grocery start-up which works directly with brands and gives them a boost on distribution with market intelligence. It currently works with 50,000 kirana stores in eight cities across four states —Madhya Pradesh, Uttar Pradesh, Rajasthan and Gujarat.
OIJIF was a lead investor in the Series C fund raise by ShopKirana, which also saw participation from Info Edge and Sixth Sense Ventures. As part of the transaction, OIJIF will also purchase securities from existing investors.
JSA transaction team comprised

Sidharrth Shankar Lead Partner | 
Prakriti Jaiswal Partner | 
Shweta Gupta Principal Associate | 
Dhruv Malhotra Senior Associate |
JSA diligence team comprised

Nikhil Ratti Kapoor Of-Counsel | 
Vidur Prabhakar Associate | 
Diksha Kaul Junior Associate |